Back in the dark ages, when I first started blogging, there existed not much social media.
I was hired to write an ‘online journal’ for a now defunct site called MUSCLE JOURNAL (started by this guy). And that’s all I had to do: write.
Seriously. My assignment was to “live and write about it.”
Very simple. Very easy. Very fun. On top of it all, unlike the magazine or newspaper work I was also doing, I was able to garner immediate response from my readers.
I knew in seconds (not the weeks it would take for someone to write and mail a letter to the editor) whether Id hit a nerve, struck a chord or (oops) accidentally offended my readers.
Now this isnt to say social media didnt exist—-it did & the truly early adoptors were already plugged in—just that back in 2000 it was still ok to ‘just write.’
Flash forward almost thirteen years and holycrapballs things have changed.
Now when I get together with my blogger peeps it seems the lamentations of “all I wanna do is write. it’s the social media which is killing me.’ rival the “I love my peeps but how on EARTH can I keep up with all the blog reading?!”
And, unlike the blog reading where I do kinda think Ive got it all figured out and found what works for me, this one is still influx.
Quite frankly because the moment I have my social media I can have fun with this and still sleep! plan of attack they (the royal. who are they?!) add another platform.
Due to this fact these are my Six tips for combating social media exhaustion today until more platforms pop-up tomorrow.
- I ROCK SOCIAL…in a teeny tiny pond. Ive learned which facets of social media are my strengths. Which social platforms Im naturally & organically drawn to. I only do those.
- I am high-tech old school. I frequently joke to friends & brands: Im the biggest LUDDITE you’ll ever meet whose job is social media. I tweet
incessantlya bunch from my smart phone, I dont do tweetdeck or hootsuite etc. I pop in to TWITTER.com, skim, chat and leave. I know I miss a lot of tweets. I acknowledge that to people and *encourage* them to let me know. My twitter friends know they can always feel free to email me and Ill happily RT. (If you missed it here’s my overall, misfit approach to Twitter.)
- I dont check KLOUT, KRED or other evaluation sites. This has been a simple choice for me because the bigger challenge YEARS AGO was giving up the scale. To this misfit all of the social media ranking sites are like the scale to me. Im doing my best. I do it all day, go to bed & get back up and do it again the next day (oooh just like FITNESS!). I have nothing else to give—-why would I look at the numbers? Im doing the best I can….I cant give any more.
- I dont do social media for others—I do it for me. I dont strive to be ON ON ON 24/7 so people look at me and think: DAMN. She rocks it!! I dont buy into the notion of working non-stop as a badge of honor. Ive already learned (thank you 43) I can not have it all—life is about WANTING WHAT I HAVE.
- I ask my friends HOW TO ENCOURAGE THEM/support them in social media. This seems obvious but took me years to figure out. Some people want comments on their posts. Others only want tweets of their fave writings. Many would prefer a facebook share. It helped me immensely when I realized *they* were better served when I *asked* how they’d like their work to be supported. OH. And others long to be pinned. Which leads me to….
- I dont pin. Ive been told repeatedly theres no hope for me to Crush! It! if I dont use pinterest. Apparently I shall never crush it. (what is this it? does it want to be crushed? and after it hath been crushed….what happens? a money storm? dolla dolla bills ya’ll flying everywhere?) Pinterest, for me, has become a euphemism of sorts with regards to social media. Im sure it’s great—it isnt for me. G+ is my Pinterest too. As with my writing (& when I owned my training studio) Im cognizant of the fact I cant be all things to all people. For me it’s as clear as JACK OF ALL SOCIAL MEDIA—master of NONE.
There you have it.
are you feeling social media fatigue? what are your strategies to combat the tireds?
are you ROCKING the social with nary an exhausted moment? what are YOUR best tips for avoiding the fatigue?