Mon, Aug 19, 2013
I overheard a guest ask the host who I was & the response made me ((GRIN)) from my misfit-core. She shared about our move/I was a blogger & described my brand *perfectly*. She nailed the evolution of my MizFit name, how Ive grown from training to healthy living, & it’s a play on MISFIT not MISS. FIT.
Inside I celebrated.
She ‘got’ me. She ‘got’ my brand. I got the info of tip #4 without having to ask. Win, WIN, WIN.
Weve all witnessed the power of creating a personal brand.
Im frequently asked–by bloggers & brands–if I planned MizFit from its inception.
The answer is yes & no.
Yes I spent time selecting a name, creating a caricature/logo, & honing the message I wanted to convey.
I took time to formulate a blog mission statement which meshed with other mission statements in my life.
No I didnt map out my blogbrand (short/long term) in a concise bullet point fashion.
That’s not my style. I launch most things in life with a beginning/end loosely in mind and let the middle unfurl as it may.
Whether my approach mimics yours or not—there exist 6 universal branding tips I wish I’d known from the start:
- Your brand= your readers’ expectation of you based on *past* interactions. This is good news. You may *think* you have no brand-—you do. Examine your blog. Read comments. Reread posts. Now write down what *you* think readers expect when they click to you. This is your brand. As Dr. Phil says: The best predictor of future behavior is past behavior. In the world of branding predictability is a great thing.
- Be consistent (It’s just like exercise) Focus on using same language, messages & voice. When I Tweet, Instagram, Facebook etc. my message is always the same (there’s that mission statement. it’s crucial to branding). It may feel repetitive—-it’s not. People are drawn to
consistency. TIP: Struggling with this? Re-examine your message. You may simply need to revise & redefine your brand!
- Play to your strengths. Your brand is a gathering of your gifts. What are your strengths? Best skills? There’s a clue to your brand. Invest time defining *who you are* (TIP: explore core values!) & be that person. This authenticity will draw people to you. An added benefit is you’ll never have to think “how would my brand react to XYZ?” —just stay true to your core value system.
- Check if others “get” your brand. Ive asked friends/readers: What’s my brand? What comes to mind when you hear MizFit? You might also explain your brand to someone & ask they repeat it back to you in their words. If others struggle to explain your brand then you might need to clarify your mission statement.
- You are not all you need. Your brand cannot exist in a vacuum. You need readers, interaction, & people who challenge your opinions in order to grow. My brand has an emphasis on giving back to our community. “Do unto others” in the manner which meshes with your brand—but give. I focus on to the blogworld/twitter you may be one person—but to one blogger/tweeter you may be the world. This phrase is part of my brand’s mission statement.
- Patience. Building a quality brand takes effort over time. We all know bloggers who emerge like the proverbial house-a-fire & seem to burn out as quickly. Every interaction you have is brand extension. That’s both great & challenging. As tempting as it can be to focus 24/7 on creating a social media footprint you *do* need to step back, wait and let your brand organically evolve.
all my secrets what’s worked for me, my personal-brand & in a sense my PERSON.
Now it’s your turn.
- From blogger to business owner to social media maven—whats your best branding tip?
- (Without naming names) Whats the biggest branding OOPS! youve witnessed?